For small business owners in a large city like Denver, Search Engine Optimization is a requirement if you want people to find out about your business over a long term. For people who own businesses that need traction fast in the metro area of Denver, PPC campaigns are a great way to target your ads to searchers within a very specific area.
Online marketing provides a host of options for any business willing to jump into the fray. Website development is the first step to anything, though. SEO and PPC services will never benefit you for the long term if your website is not user-friendly. Considering that knowledge, I see a lot of website owners spend insane amounts of money on SEO and PPC when their website is simply not optimized for conversions.
If you have an ugly website, why would you want to spend money attracting people to it? Personally, if I was terribly malformed or hideous, I would not prance about attracting attention to myself. That certainly applies to your website as well. If your website is difficult to navigate or understand, users will bounce it like a bad habit, and your SEO efforts will be wasted.
Even if you performed a successful SEO campaign and were able to achieve rankings for a keyword, if there are enough searches for that word, you’re still in trouble. Google hires auditors to manually determine if your website deserves front page status. If your site is ugly and is ranking well, it is only a matter of time before an actual person, working for Google, finds it and bumps you down 20 pages.